At the recent CPVO-EUIPO joint event on 19th September 2024, Dr. Gert Würtenberger shared practical Intellectual Property (IP) strategies, focusing on key areas involving Plant Breeders Rights, Trade Marks, Trade Secret and Geographical Indications (GIs). His emphasis on the importance of strategic IP management in the agricultural industry, and how businesses can practically use different forms of IP to protect their innovations and maintain a competitive edge, was empowering.
During his presentation, Dr. Gert Würtenberger shed light on the role of colour-coatings in the seed industry. Beyond their protective function, delivering essential growth-promoting substances and protecting seeds from diseases and pests, seed colour coating serves as a powerful branding tool. Seed producers use distinct colour patterns in seed coatings, not just to indicate that the seeds have been treated, but also to distinguish and identify their products from those of competitors. By adopting unique colour patterns, businesses create a visual identity that enhances brand recognition and reassures consumers of the consistent quality of their product within the agriculture sector. As an expert in the field of Plant Breeder’s Rights and Trade Marks, Dr. Gert Würtenberger’s knowledge and experience provided valuable insight into how this strategy can bolster market presence.
